Eric wrote:
This comes at no better timing. I just had a thought recently about an idea but I was wondering if think this would work or not. I have a site which you can see and check out at http://www.primoblinds.com and I am interested in making a business card for this site, but the site itself is just strictly content and sharing quality information for people researching or looking into purchasing window blinds.With all that said, I was wondering what kind of idea would you have to only make a business card, but I was thinking of going to home shows and passing them out there.Do you have any clever ideas, suggestions or thoughts. On what to put on the card, and how to go about passing them out. Do you think this idea would work well?
Eric, thanks for the questions. Clever ideas? I’m full of it them! However, I don’t know if your home shows is the best idea for distribution of business cards for a content site.
Here is how I see it:
Business Cards: $50/1000
Time to distribute: 10-20 hours (probably more)
Percentage of consumers that will actually visit the site: 20%
Cost per visitor: $.25
However, for those 200 or so visitors, they’re not all buyers. Some are curious about your website, some just thought it was cool that they got a business card, and some have no life and just like the internet.
Out of those 200 visitors, I would guesstimate that about 50 are buyers. That brings your cost per visitor up to $1.00 per qualified lead. That doesn’t take into account that you spent a few full days passing these cards out!
Now lets factor in 3 days worth of time (most home shows run Friday – Sunday). You’ll be there at least 8 hours each day if you want to distribute 1k business cards. We’ll also assume your time is woth $10 an hour. So that’s 24 hours x $10/hr = $240
Actual cost per visitor: $5.80!
If I were in your shoes, I would check with Adwords because I’m sure you can get a few clicks in the window blinds industry for much less than that. You might also want to spread some keywords into the home improvement sector.
Should you get business cards for your window blinds site? I would say No Way!
Thanks for your time and thoughts!