What is Moo.com?

Moo.com

If anyone can answer this question, I’ll forever be indebted to you, what is Moo.com? I understand that they, “Love to print”, but are they just a print shop? Their tagline is, “we like printing cool stuff.” Ok, but what do you actually do?

Is this just a Web 2.0 type website for a good ol’ fashioned business card printer? I even read their “about us” page to discover what they were, here are the highlights:

MOO is a new kind of printing business.

There are now more than a billion people online, and most of us use the internet to engage in some kind of social activity. In doing so we help generate over 4 petabytes of unique virtual content a month

We have virtual communication like email, instant message or video. We belong to virtual communities like social networks, image sharing or interest groups. And in these communities we have created virtual identities like homepages, avatars and blogs.

But sometimes life can be a little too virtual.

MOO dreams up new tools that help people turn their virtual content into beautiful print products.

Oh ya, and they have a bunch of investors…for whatever that is worth.

Who are you moo, and what do you do?

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