Like a handy camera, a business card is a crucial marketing tool, which can effectively increase leads from current and prospective clients. When designing your business card, always think of the first impression since it will say something about your business. If the cardstock comes off as cheap, your photography work or pricing may be seen as targeting budget-conscious clients. On the other hand, if your business card is old-fashioned, it may hit the client that your photography style is probably outdated. According to Company Folders, business cards can increase company sales by up to 3%, even though a vast majority of them are often thrown away. To the discerning photographer, it important to recognize that no one wants to hold onto something that feels and looks cheap.
A professionally designed business card can also help legitimize your business and make you stand out from a crowded field. However, creating a unique and a compelling business card that prospect will hold to for a long time requires some serious thought. For starters, you need to be creative and seek guidance from a professional graphic designer. Aside from the design, a high impact business card should have contact information, photo or illustration and feature quality material and great shape. The imprint method should also be up-to-date. The critical elements of the address include the company name and title, phone contact, address, email and social media contacts. In terms of paper quality, there are many options to choose from i.e. textured material, recycled paper, and high-quality paper.
Pertaining to photos and illustrations, the use of portraits is often seen as highly effective in marketing. You don’t have to place your own portrait on the business card, instead, think of an image or illustration that will evoke a unique visual effect on the targeted prospect. For your finishing, you need to choose an imprint method that will make your card irresistible. The choice of the imprint method largely depends on the type of the printing material. The most preferred business card imprint methods include OMS printing, embossing/debossing, full stamping and CMYK or four-color printing. According to Medianovak, the following tips can help you design a perfect business card to promote your photography trade:
Take care of the essential items
The essential items on the business card are the contacts. This information will let potential clients learn something about your business and its services, and tell them how to get in touch with you. While at it, avoid adding too much information on the limited space as this could put off the reader. When choosing the design of your card, make sure the contact information is not overshadowed by the design.
Ensure the readability
As a professional photographer, you need to pay attention to the element of readability since your goal is to communicate openly and directly to your clients. You can go about this by taking a close look at the font size, font type, and font color. When choosing the color of your font, always ensure there is sufficient contrast between the background and the selected font.
Choose good paper quality
The quality of the paper is, especially when you want to achieve a good first impression with your audience. Using poor quality paper means your business card will tear and deteriorate much faster. When you use a good quality, you will, in essence, be telling your prospects that your photography products and services are of good quality.
The size counts
Business cards come in different sizes, even though the typical size measures 3.5 x 2 inches. This standard card is designed to fit perfectly on most wallets or business cardholders. Although, you can make your card stand out by choosing an interesting shape, always avoid the temptation of overly going out of the expectations as this may not always work in your favor.
One-stop Professional Photography in Miami
If you are passionate about photography and live in Miami, you may have come across Ismail Sirdah, one of the most dynamic photographers in the city and the proud owner of the Ismail photography studio. In his studio, Ismail exhibits some of his most provocative and enduring works. Aspiring photographers can learn a lot from him when it comes to shooting professional photos and marketing the photography trade using business cards and other marketing strategies.
Besides the studio, Ismail also owns a photography school, which has produced many talents. Ismail Sirdahspecializes in portrait, wedding and travel photography. His passion for photography began when he was still in high school. Before becoming a professional photographer, Ismail worked as a curious assistant under an established mentor in Florida. Ismail also doubles up as an entrepreneur.