The “Blink Test” is where you put something in front of you, blink, then see what you see first when your eyes open. Usually color and bold writing is seen first, what do you see first on your business card? Obviously different business cards will show different things. For me, I want my name and … Read more
Our habits tend to control most of what we do. When I was in sales I had the habit of becoming overly friendly with my prospect and not asking for the sale early enough. This cost me valuable time and energy that didn’t need to be spent on a customer who was ready … Read more
Many people claim that their “Introduction Cards” are more effective than regular business cards. This logic is seriously flawed. Business cards usually do two things. 1. Represent you. 2. Represent your business, or the business you work for. Introduction cards do one thing. 1. Represent you. So with that in mind, how could introduction … Read more
So I have this client. He said, “Do whatever you think looks good, I like red, black and white.” I said great, creative freedom. I took it upon myself to design him a great business card, even though I gave his a really good deal because he is a friend of a … Read more
Someone asked me, “What information should my free business cards contain?” I would call this mandatory information. This mandatory information isn’t going to be mandatory for every business, but if you have this information, you won’t regret it. 1. Name and Title This information is vital because without it, the customer won’t remember you. … Read more