At most companies about 80% of employees have business cards.
Most business owners know this because they hate having to buy cards for these employees every year.
However, instead of seeing this as a money pit, think of it as free marketing.
There is a large newspaper in the Kansas City area that gives out a free 4 week trial to their newspaper.
This newspaper has this offer printed on the back of every card that an employee has.
This is a great idea because it turns your once useless cost, business cards, into a productive marketing tool!
If you have a retail store, consider offering a percentage discount to all new customers.
Something like:
15% Off For All New Customers!
Good for new customers, only can be used once.
You are getting new customers in your store and you are also helping to recoup the cost of printing business cards.
Next time you see the bill for your business cards, think about it as a potentially powerful marketing tool!