Real Estate Business Cards

Joe Sanvictores wrote:
What do you think is the most appropriate color for a business card of a person
who is in the real estate industry? Do you even think it matters?

Joe, thanks for the real estate business card question. Recently I designed a business card for a Realtor, so I’ll tell you what I told her.

Business cards for a real estate agent (or Realtor) should include two things. First, their picture. Second, their USP (Unique Selling Position).

The picture on the business cards tells the potential buyer that this person is worthy of trust and brings that agent down to a personal level.

The USP is what will actually sell the home. Of course if you don’t have one, you need to find your USP before designing your business card. This can be as simple as brainstorming with a friend or two. What sets you apart from the multitudes of people selling homes? Whatever sets you apart should be clearly stated on your business cards.

Colors? Who cares, whatever you like and goes with the coloring of your picture!

Hope that helps, who else has a question and wants a free link to their website or blog?

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