Business Card Redesign - Focus on the WOW Factor
Finally someone gets it! Business cards aren’t just about handing out contact details to your potential prospect, they are about conveying a message. Who you are, what you do, your style, personality, etc. Your business cards are a reflection of you.
Mi-Reflections says, “It’s probably time for a complete make-over. One that will recast your first-impression image with new and old customers alike. Don’t underestimate the difference this can make in building strong relationships with new contacts. The cost of this makeover even with a high-end card is a few hundred dollars. The ROI is immeasurable.”
I couldn’t agree more. If your business card is bland and boring. Hire a professional business card designer and get a complete business card makeover. You’ll appreciate the fact that your customers look at you with a new look when they see your business card redesign!
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Business Card Materials
When you want to create a memorable business card, using materials other than paper is one way to do so. Business cards made out of leather, metal, plastic, or recycled paper are a great conversation piece and can help customers remember you after your meeting.
- Be Creative
Depending on what you sell or produce, you may be able to make business cards out of materials that resemble these items or draw inspiration from them in some way. If you own an antique shop, for example, you may want to have your business cards printed on parchment paper instead of the heavier stock used today. Parchment paper tells customers a little more about what you do. Materials such as wallpaper, rubber, and cork have all been used as business cards.
- Types of Paper
If you don’t think leather or rubber are good choices for your business cards, but you still want to use materials that make your cards stand out, experiment with different types of paper. Visit your local stationary store to see which paper products are the best choice for your business. If you own a second-hand shop, using handmade paper is a good choice because the paper looks worn instead of polished.
Other types of paper include heavy stock, foil, woven paper, and canvas screens used by artists. If you are able to find a printer who can fill your order, there is very little to stop you from creating a unique, but functional business card.
- Create Two Sets of Cards
Because having business cards printed using materials other than paper or specialty paper can be expensive, you should save these cards for special customers or for a trade show. Having two sets of business cards, a regular set printed on regular paper, and a special set can save you money in the long run. Use your regular set when meeting with customers or when sending direct mail pieces.
Some printers will give you a discount when you place a large order, so be sure to ask the next time you place an order.
- Materials to Avoid
Some materials are just not suitable for printing business cards. Materials that are breakable, toxic or materials that cannot not hold the ink should be avoided. Your printer will be able to tell you which surfaces are the best to work with.
Materials that are not flattering and materials that make viewing contact information difficult should be avoided as well.
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WWWcard
While I make online purchases nearly every day, my father is hesistant. “They’ll get my credit card number then my social security number and they’ll parade around the country acting like me, and spending with MY credit card!” While I understand the hesitation, I think I have found a solution.
WWWcard is an online prepaid Visa card. What that means is that you add money to the Visa card as you see fit. You don’t have a line of credit like most credit cards, but this Visa acts more like a debit card, but without the connection to your bank account.
The WWWcard is safe because there aren’t ties to your financial information and it’s confidential because there are no ties to you. The best part is that since it’s a Visa card, it is accepted wherever Visa is accepted (read: everywhere). The WWWcard is similar in size to a business card, and is identical in looks and size to a regular credit card.
Similar to the WWWcard is the WWWgiftcard. The WWWgiftcard is a reloadable Visa card that you can give as a gift. As opposed to a normal tangible gift, you are essentially giving the entire internet as a possible gift. The reciepient can chose any website that accepts Visa and buy whatever they want. Like the WWWcard, the WWWgiftcard is about the size of a business card and is identical to a credit card.
Just in time for the holidays, the WWWcard (World Wide Wallet) makes the perfect gift for that special person!
While I think the WWWcard is a great idea, the above post was paid for.
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Handheld Business Card Scanners
Mike wrote:
What is the best handheld scanner for scanning business cards?
While I must admit that I’ve never used a handheld scanner for business cards, I did do a little digging.
Here are my findings:
1. Handheld business card scanners are not easy to find.
2. Two ladies, Mary J. Zipf (Tempe, AZ, US) and Karen E. Jachimowicz, (Laveen, AZ, US) filed this patent Business card scanner and method of use - Patent 5604640. While it seems promising, it was filed in 1995 and I haven’t heard anything related about it.
3. Some business card scanners will sync directly to a Palm Pilot. As with #2, digging for more information on these types of scanners has proved futile and I wasn’t able to actually find any scanners that connect to a smart phone or PDA.
Good luck on your quest, hopefully it is more productive than I was.
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Great Way To Pass Out Business Cards
Here is a creative way to hand out your business cards. This would be especially effective if your clients have children. Kids would love to see this trick over and over again.