Online vs. Offline Business Cards

Dee Barizo wrote:
What’s the main difference in design between business cards for offline business versus cards for online businesses?

Dee, thanks for the comment, you’re definitely not the first person to ask about online vs. offline business cards.

If you sell a product, you need business cards. Now, if that product is online, you’ll definitely need to rethink your business cards, don’t make the mistake of just adding your website address. Traditional business cards include a name, physical address and company name.

Your business cards for your online company will be very similar. They should include your name, online address, and company name (among other things).

Then, since your customers can’t come and visit your store, you need to give them a reason to visit you on the web. I would make sure you include your unique selling position (USP).

Maybe you’re the cheapest, or have the best selection. Whatever the case is, make sure you put it clearly on your business cards and give your customers a clear reason why shopping with you online is a great decision!

Thanks again for the question Dee, anyone else want to submit a question?

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