We recently received an email question asking whether light or dark business cards were better.

So which is better? Does a black background or a white background convert better?


The official results are still out, but here is our take on the issue.

White business card backgrounds are more official looking.
Think doctor, lawyer, government, etc.

Black business card backgrounds are unofficial but also more creative. Think artist, graphic designer, trendy magazine, etc.

In our professional opinion white backgrounds convert better for salespeople.

Black backgrounds reach a younger trendier audience.

Business cards come in all shapes, colors and styles, but the classic white or light color business card background works best for most companies.