Keep It Simple and Get the Sale!

Our habits tend to control most of what we do.   When I was in sales I had the habit of becoming overly friendly with my prospect and not asking for the sale early enough.   This cost me valuable time and energy that didn’t need to be spent on a customer who was ready to buy.

How does that apply to busines cards?   Keep it simple and you’ll get more sales.

Do you need the title of, “Regional Departmant Manager, Sales and Finance” or would “Department Mangager” work just as well?

Do you need to have your office phone number, cell phone number, pager number, after hours phone number, and a voice mail number listed on your business card?   Or would just your office and cell phone number be sufficient?

Do you need to list the fact that you have an office in New York, Washington D.C., Seattle, and Los Angeles?   We get it, you’re all over the place!

Keep it simple please!   And for your sake, you’ll earn more sales!

3 thoughts on “Keep It Simple and Get the Sale!”

  1. Brilliant, something that I’ve been pushing for for a great deal of time. My new cards simply give my name along with my mobile number and website. If you want my e-mail it’s on my website. Maybe it’s too minimal, but it seems to work OK for me.

    Take care and thanks for all the on-going gems.

  2. Brandon, I did miss out a couple of important points! One is that it does say Photographer under my name and the other is that the reverse side has a full bleed copy of my most popular image on it. I can’t find the PSD file, but I’ll scan a copy over to you.

    The image is a great conversation starter because it’s not immediately obvious what it is and takes a few seconds explanation (as do most of my most recent abstract pieces).

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