Business cards are evolving from simple introduction cards to full marketing material. What currently separates your business cards from your marketing materials like flyers, websites, billboards, etc?
The language you write with.
When you write text for your business card you are trying to give information. However, for your business cards to be effective marketing tools, you must write engaging text. What is engaging text?
1. Something someone wants to hear.
Are you running a special? Having a sale? Offering 10% off? Those are things that instantly engage a prospect. They attract us because we desire to save money and get a good deal.
2. Using specific words.
When writing your new advertisement, think about each word and eliminate extra fluff. For example, instead of writing, “We are having a 10% off sale for all inventory!” Try something like, “Sale! 10% off ALL inventory!”
You are using less words which increases the possibility of someone reading all of them. You are also removing words that don’t impact a customer like, “we”, “are”, “having”, “for”, etc.
Using those two simple methods can transform your business card from an introduction card that passes along information to a business card that markets you and increases your income!