As promoters of our business cards, there are things we can learn from large companies and individuals alike.
Do you remember the story about Joe Girard? Girard is listed in the Guiness Book of World Records as the worlds greatest salesman.
Girard had a few marketing ideas that were very different.
In your face, and in your lap
Joe Girard would go to Detroit Lion’s football games, and sit in the cheap seats of the upper deck. Anytime the Lions scored Joe Girard would throw throw nearly 100 business cards from the top deck down onto the expensive seats.
Joe Girard had a method to this madness. On every card was written a percentage off a new car that was good for the following day, and only the following day.
Using this method, Girard created a sense of urgency by having a one-day special, but he also gave people something they wanted, a reason to buy: the discount.
This method may have worked well in the past, but please be cautious, this is littering and may be illegal in your area. But this technique can still be employed in smaller terms. Maybe by handing out business cards at your son’s baseball game, or at a church function with a discounted price for the next day written on them.
Use the back too!
The back of a business card is probably one of the the biggest opportunities, that is frequently wasted.
If you are in sales, you could use the back of your card to give a customer a price, then to keep the price, they must keep your card.
You could give a potential customer a card that you wrote “10% Off” on the back, or something similar.
Use the back of your card to leave notes to clients you tried to visit, but were not available.
Try giving a card to a client with a “First visit Free” and see if they take you up on the offer.
If you have a creative business card use that is not listed here, please contact us and let us know!
Your name is what?
When metting someone for the first time, immediately after shaking hands, hand them a business card.
This is a great way for them to remember you name. You just told them your name, and now they are reading your name.
Studies show us that the more people hear and see something, the more likely the will remember it, and remember you!