bla.st Business Card Directory thing…
If you haven’t seen it yet, bla.st has a business card directory that is a mixture of the business card museuem and Google AdWords. Pretty cool actually.
The premise is this. Upload your business card and people will see it. That’s about it. You can also pay (the AdWords part) to have your business card listed higher. I don’t know how much traffic this thing gets, but in 6 days I have not received 1 visitor from the site!
Pay at your own risk. Oh, here’s the link to my business card at bla.st!
Did I mention how very Web 2.0 this thing is? I don’t know why except that it has bold lines for a background and uses what looks like Arial Rounded for the font!
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Lucklow Designed Business Cards
Looks like the Santa Cruz based company Luckow is the company who designed the now famous business card of Steve Wozniak.
Alan Luckow, director of Luckow Design Studios said, “I designed a translucent card and two metal cards for Woz. This metal one is the one he showed to Colbert. He wanted something unusual. I mentioned metal to him and he loved the idea. So I designed this card with an additional feature that allows him to shoot a laser through the tiny logo at the top and project an image.”
With all of the publicity this thing has brought to Luckow, I would be willing to bet that he would have designed it for free!
Looking at the Luckow website I was shocked that someone so well known chose Luckow, but then I saw their client list and it includes well knowns such as HP, Canon, Apple, Lexar, NEC, Logitech, Network Solutions, 3Com, and TNT.
Good for you Alan!
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Business Card Sells for $560 on eBay!
It is true, a metal business owned by the famous Steve Wozniak sold on ebay for $560. During the auction, “Woz” offered to sign the business card and return it to the new owner. Once the bidding finished, Woz did just as he said, and the new owner now has one of the only, if not the only, metal business card signed by Steve Wozniak.
Then again, he also has one of the most expensive business cards ever sold!
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Business Cards That Aren’t…
I know, the title is very confusing. Then again, so are Sam Harrelson’s business cards, or better yet, lack of business cards. I guess I can let Sam explain.
Sam says, “I carry around about 250 blank cards at shows and make the cards up on the spot depending on how well I like the person or how goofy they are to me (taken from one of my online heroes, Hugh McLeod). So, if you receive a flattering card from me at Affiliate Summit or in the mail, that’s good. If you receive some ironic poetry with a caustic tale, that’s probably a reflection of how I feel about your strategy or program.”
Now I don’t know how effective this actually is for someone who is looking for business, but for someone just a little eccentric, it might work great.
Think about it though, will your business thrive without actual branding and marketing, I doubt it. Stick to your normal business cards until you have enough influence to do something like Sam did.
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Robert Scoble on Business Cards
Robert Scoble from the Scobleizer blog said, “3) Don’t make non-standard sizes or shapes. Why? They can’t fit into binders. I bought Avery’s Business Card Pages and a binder to hold them all, that makes it easier to look through them and find cards. It’s amazing how many business cards can’t fit into those pages (I folded about 100 and couldn’t use about 10 at all).”
I would have to say that this is a good point for some industries. However did you know that Steve Wozniak’s metal business card sold for $560 on eBay? It was of standard size, but metal makes it very unique and probably wouldn’t fit inside a sleeve for business cards.
So should you design your business cards to a non-standard size? You have to know your industry, do you have a lot of old stagnant businesses? I would advise against it. However, are you marketing to startups with some venture capital money running around yelling “Web 2.0″ to everything they see? I would say a non-standard business card size would be perfect!
Update: This guy carries 2 of Scoble’s business cards with him in his briefcase…I really need to see these cards!