Glossy Finish Business Cards
MGH wrote:
Some cards will a glossy finish look great, others seem ‘overdone’. Do you like
a glossy finish?
Thanks for the question MGH. As for a glossy and shiny finish on your business cards, one of my favorite thing about shiny business cards is the fact that you can use them as a mirror in case of emergency!
In all seriousness, glossy finish business cards really add a great look that is unparalleled when compared to a matte finish on your business cards. I would definitely suggest making the switch to a glossy finish if you haven’t yet.
One downside I’ve noticed is that the backside of a business card that is glossy tends to have a glossy texture to it and makes it hard to write on. Since you know how much I like using the back of a business card, that is definitely a problem.
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Are the Magnetic Business Cards worth the extra money?
Frank from Albert’s Specialty Roofing Co. asks:
Are the Magnetic Business Cards worth the extra money? Do people put them on the fridge and keep them there for years of easy reference to my business?
Thanks for the question Frank! As you know, business card draw people in, but magnetic business cards can really make your company stick! Well, at least you’ll stick to the fridge.
When talking about magnetic business cards, you have to remember a few things. Firstly, magnetic business cards are definitely more expensive. You can buy business cards for less than 5 cents each. Magnetic business cards are going to cost you about 10 times that amount, or about 50 cents each. While the number is still small, it really adds up. You can buy 1000 regular business cards for $50 or less. 1000 business cards with a magnet are going to cost you $500!
Ok, the difference is price is obvious, but you would expect that since you’re getting something bigger and better right? But are you really getting something bigger and better? Or are you just getting something different?
From my experience, business card magnets only work with certain industries. If you’re a house cleaner, plumber, handy man, or similar service provider, you definitely want your business card in front of your prospects as much as possible. The same goes for a pizza delivery service.
However, if you own a web design company, are a real estate agent, or are a car salesman, don’t waste the money. Your customers know how to get in contact with you and don’t need you on a regular basis.
So Frank, to answer you question, magnetic business cards are worth the money if you’re industry is the right industry. Keep in mind the qualifications.
1. Customers call you at least twice a month.
2. There are similar businesses that could take your business if your customer can’t contact you easily.
3. (Optional) Your customers call you in emergency situation (plumbing, handyman, roof leak repair, etc)
If you fit those criteria, then spend the extra money and make your business card stick!
Just in case that wasn’t long winded enough for you, check out these other magnetic business card posts:
Magnetic Business Cards
Fridge Magnets: Good for Marketing!
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Great Way To Pass Out Business Cards
Here is a creative way to hand out your business cards. This would be especially effective if your clients have children. Kids would love to see this trick over and over again.
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Marketing a Freelance Blogger
I’ve been on the hunt recently for a part time blogger that can write for about 5 different blogs. Each blog needs about 2-4 posts per month, so that means I need a blogger that can post 10-20 times per month. Here is what I would look for on a business card:
1. Link to your personal blog.
If you’re going to freelance write, you need a blog. Plain and simple, a blog will help show off your best work.
2. Sites you’ve been featured on.
If you’ve written for Engadget or the New York Times, make sure you specify that on your business cards.
3. References for A-List bloggers.
If you are great friends with Darren Rowse and he’ll vouch for you, that is huge and would make me hire you on the spot!
When designing your business cards, make sure you are clear and express the fact that you are reliable and dependable and can work for longer that 1 month (frequent issue I’ve found).
Now get out there and find some work! Or just contact me for more info.
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Are Business Cards Successful in Converting Sales?
Ryan wrote:
Statistically, how often are business cards successful in converting sales?
Ryan, good question, but unfortunately I can’t give you the type of answer you’re looking for. There hasn’t been any kind of study done that differentiates business cards from the full marketing package. What I mean is that most people don’t just leave a card with a prospect and walk away.
The business card is just part of the marking plan.
Because of that, it is nearly impossible to give a hard number on how well business cards convert. Not to mention in some industries (car sales for example) you could give out 25 cards per day, 30 days per month (750 business cards) and only sell 10 vehicles. In that case, your percentage of cards given out to actual sales is 0.013%! Pretty poor.
But if you look at it in terms of money spent, each business card costs roughly $.08 multiplied by 750 cards per month is only $60. So now you could say that each car was sold with a $6 marketing budget!
However, we know that there are a million other factors contributing to selling cars like dealership advertising, location, brands sold, etc.
So back to your initial question, “how often are business cards successful in converting sales?” I would say that business cards are as successful as you believe they are. For me, I know they land me at least 1 client per month. I give out about 30 cards per month.
When I sold cars, I would give out 500+ per month and sell 10-30 cars per month.
So, “Yes”, business cards are successful in converting to sales. How often depends on your perception!