Online vs. Offline Business Cards
Dee Barizo wrote:
What’s the main difference in design between business cards for offline business versus cards for online businesses?
Dee, thanks for the comment, you’re definitely not the first person to ask about online vs. offline business cards.
If you sell a product, you need business cards. Now, if that product is online, you’ll definitely need to rethink your business cards, don’t make the mistake of just adding your website address. Traditional business cards include a name, physical address and company name.
Your business cards for your online company will be very similar. They should include your name, online address, and company name (among other things).
Then, since your customers can’t come and visit your store, you need to give them a reason to visit you on the web. I would make sure you include your unique selling position (USP).
Maybe you’re the cheapest, or have the best selection. Whatever the case is, make sure you put it clearly on your business cards and give your customers a clear reason why shopping with you online is a great decision!
Thanks again for the question Dee, anyone else want to submit a question?
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Business Card Thickness
Martin wrote:
What is the average paper thickness of a good business card?
Martin, thanks for the question. Business card thickness depends on the business card. If you’re printing plastic business cards, they’re usually the size of a credit card in terms of thickness. That usually equates to .020″ to .030″. If you’re printing paper business cards, that a different story, and different measurement.
Traditional business cards usually measure somewhere between 12 and 16 pts. I personally prefer business cards to be 16 pts. That makes them thick enough to be a very professional card, but not so thick they don’t fit in any kind of business card holder.
Hope that helps!
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Stretchy Business Cards
LetchaSurf wrote:
What do you think about something like this:Is it practical? Would it be expensive to mass produce a business card like this?
LetchaSurf, practical? Absolutely not! Definitely awesome though! In order for me to recommend these business cards, I would need to really think about whether it would be appropriate for that particular industry. For the banking industry, probably not a good idea, but for a sales career, these might be the best business cards you could get! Here’s why:
1. They’re unique and attract attention.
2. They’re memorable and will make you memorable.
3. They’re so new, most people won’t ever have seen them.
4. Customers will show their friends.
For those four key reasons, these business cards could turn into the most profitable and exciting marketing campaign you’ve ever tried, and at the cost of business cards!
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Online Content Writer Business Cards
Alfa Mercado wrote:
If I am a web content writer or I blog for a living, how should I mention that in my business card, how do I put that on my business card in a way that even those unfamiliar with my job will be enlightened?
Alfa, thanks for your question. I wrote similarly about freelance writer business cards, that post might help too.
For your specific business, I understand how you feel. Many people don’t realize that a lot of what they read on the internet isn’t written by those who claim it on there own. Often called Ghostwriting or Ghostblogging.
I have myself purchased content from writers like you for my blogs and websites (not this one, but others). For me, finding those people was a matter of either searching forums, or checking freelance job sites.
For people who aren’t technically savvy, they would be best approached offline, like you are trying to do. Business cards would be perfect for that.
On your content writer business cards, I would make sure and be very specific with the words you choose. Not only because you’re supposed to be a professional writer, but you’re going to have to convey a new idea with only a business card. Here is what I would write:
Have a website? When was the last time it was updated? I provide quality content at affordable prices for your website or blog. By updating often, you are telling your visitors that your website is important, and therefore they are important to your company.
You might need to change that a little, but you get the idea. Make them ask themselves a question, explain what you do and finally why it is important to them. Hook, line, and sinker.
Thanks for the question, anyone else want to submit a question?
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Business Card Tools
Steven wrote:
What tools do we need and what do we have to do in order to make a good looking
and professional business cards?
Steven, as for business card tools, you’ll need a printing press and an experienced printer! I would suggest designing your own business card and then let someone else print them for you.
As for business card design tools, I personally prefer Adobe Photoshop (CS2 for me on a Mac).
The learning curve is a little steep, but once you get the hang of it you’ll never look back.
For the average person who is just designing a few cards I would recommend Business Card Designer Plus by CamDevelopment.
The software has been around for a long time. I have personally used it and found that it was very user friendly even for the novice (my wife liked how simple it was).
Thanks for the question Steven!
Anyone else want a free link?