Marketing a Freelance Blogger
I’ve been on the hunt recently for a part time blogger that can write for about 5 different blogs. Each blog needs about 2-4 posts per month, so that means I need a blogger that can post 10-20 times per month. Here is what I would look for on a business card:
1. Link to your personal blog.
If you’re going to freelance write, you need a blog. Plain and simple, a blog will help show off your best work.
2. Sites you’ve been featured on.
If you’ve written for Engadget or the New York Times, make sure you specify that on your business cards.
3. References for A-List bloggers.
If you are great friends with Darren Rowse and he’ll vouch for you, that is huge and would make me hire you on the spot!
When designing your business cards, make sure you are clear and express the fact that you are reliable and dependable and can work for longer that 1 month (frequent issue I’ve found).
Now get out there and find some work! Or just contact me for more info.
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Business Cards for Make Money Online Website
Sara wrote:
Hi Brandon,
As a blogger who writes about making money online, how could a business card benefit my business?
Sara, thanks for the question. As for ways to make money online, that happens to be my passion as well!
In order to create a business card that will benefit your business, I would make sure you that your business cards do the following:
1. Match the theme of your site. You have a nice green theme with the pajama slippers. Keep that theme going to your business cards.
2. Make yourself memorable. In order for your business cards to convert to website visitors, you need to give them something on the business cards that will make them remember you and want to visit your site. I would try to highlight a few of your old posts. You might be able to say something like, “Don’t miss these posts:”. Then you could list a few of your most popular posts.
3. The last thing I would recommend is being part of the design process. Don’t just pay someone to design a business card, make sure you’re part of designing it. That could involve asking for a few updates from your designer as the process is progressing, or asking him for a few proofs and make sure he knows what you’re looking for.
4. Hire a great designer. Did I mention that I design business cards? Also, you can contact me for more information!
Hopefully that will help you with your business card creation!
The “question queue” is now empty. Send in your question and get a free link to your website!
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What do I do with the Back of My Business Card?
Jackie wrote:
What’s your take on putting stuff on the back of a business card?
Jackie, great question! The back of your business card is prime real estate. However, there are two different ways to use this real estate.
1. Print helpful information on the back of your business card.
2. Leave it blank and write helpful information on the back of your business card.
For most industries I prefer #2. I like to be able to leave a personal note, quote, or contact number on the back of my business cards. Frequently I use my business cards and calling cards if I visit a client and they are out of the office. I’ll leave them a short note on the back of my business card telling them I’ll call them later, or come by a different day.
Many people print something very similar on both sides of their business cards. That I would definitely not recommend.
If you decide to use the back of your business card to print on, make sure it is attention grabbing and action oriented. Make the prospect want to do something (buy a product, visit your site) by just viewing your business card.
Here are a few posts related to your question:
Your Business Card is your Calling Card
Creative Business Card Uses
Print on the back vs. Leaving it blank
Business Cards as Appointment Cards
Good luck with you business card design!
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French Travel Agency Business Cards
Boris wrote:
Do you have any suggestions how I could use business cards to promote my online travel business?
Boris, thanks for the question. I really like the content of your site. Never have been to France, but it looks wonderful.
As far as business cards go, I would first start with a branding of your website/company. You wouldn’t have a logo or tagline to put on a business card, so it would basically just be your name and the website address.
For under $100 you should be able to find a good logo dealing with travel. Once you have that, then you can start with the business cards.
I would make sure your business cards clearly stated that you provide information that can help make an informed French trip even better. Since you don’t seem to sell travel plans, let them know that all of your information is free. No registration required.
If you can combine a nice logo with a little bit on information, you’ll have people visiting and linking to your website regularly.
Thanks again Boris!
Submit a question, get a link.
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Business Card Thickness
Martin wrote:
What is the average paper thickness of a good business card?
Martin, thanks for the question. Business card thickness depends on the business card. If you’re printing plastic business cards, they’re usually the size of a credit card in terms of thickness. That usually equates to .020″ to .030″. If you’re printing paper business cards, that a different story, and different measurement.
Traditional business cards usually measure somewhere between 12 and 16 pts. I personally prefer business cards to be 16 pts. That makes them thick enough to be a very professional card, but not so thick they don’t fit in any kind of business card holder.
Hope that helps!