Robert Scoble on Business Cards
Robert Scoble from the Scobleizer blog said, “3) Don’t make non-standard sizes or shapes. Why? They can’t fit into binders. I bought Avery’s Business Card Pages and a binder to hold them all, that makes it easier to look through them and find cards. It’s amazing how many business cards can’t fit into those pages (I folded about 100 and couldn’t use about 10 at all).”
I would have to say that this is a good point for some industries. However did you know that Steve Wozniak’s metal business card sold for $560 on eBay? It was of standard size, but metal makes it very unique and probably wouldn’t fit inside a sleeve for business cards.
So should you design your business cards to a non-standard size? You have to know your industry, do you have a lot of old stagnant businesses? I would advise against it. However, are you marketing to startups with some venture capital money running around yelling “Web 2.0″ to everything they see? I would say a non-standard business card size would be perfect!
Update: This guy carries 2 of Scoble’s business cards with him in his briefcase…I really need to see these cards!
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Should You Print Business Cards At Home?
In your quest to save money and still promote your business you found that you can print business cards at home, or at the office. In your excitement you went to Office Depot and bought some Avery Business Card stock and used a cheap template to print business cards. You might have even bought some business card software that was pretty cheezy.
After you printed these business cards, hopefully you took at look at the corners, edges, coloring, ink spots, ink dots from ink jet printers and other marks that tell the tale of a cheap business card printing job.
You quickly realize that you should just spend $20 and get some professional quality business cards right? Why did you go to all of the trouble to get back to the beginning?
You have a desire to create and be in control! That is completely understandable, I have that desire too.
Here is how you can quench that desire, create a business card template. This template can either be created on the computer or on a piece of paper.
Once you have created that business card template, take it down to your local printer and tell him you had an idea and would like to see it on the computer. This local printer, eager for your business might even print you a sample business card.
This way, you get to stay in control of the design of your business card and get the quality printing that only a professional printer can achieve!
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Scented Business Cards
During World War II, girlfriends and wives of soldiers would write their loved one letters, then spray perfume on the letter before sealing it and sending it overseas.
When their husbands and boyfriends received these letters, they appealed to their sense of smell, sense of touch and sense of sight.
With scented business cards you can do the same thing. This works especially well in an industry that thrives on smells, such as perfume and cologne.
Scented business cards will not only work in the perfume and cologne industry, but think about coffee shops and coffee distributors. Coffee relies heavily on the aroma of the beans. Put that aroma on your business cards and you will remind people everyday how much they love your coffee.
Scented business cards would also work for someone who sells barbeques and outdoor summer patios and accessories.
If your business relies on the sense of smell, think about trying to get that smell on your business cards for a greater percentage of repeat customers!
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Use Your Own Artwork
If you are like some people, you already have your company logo made.
You may also have it on your computer as well as your company letterhead. if this is the case, this article is perfect for you.
Through recent advances in technology you can now upload - or send over the internet - your logo to a business card printer and they can put it directly onto you business cards for you!
Normally this will not work with local business card printers because the format you have your file it will not match with their computer program.
Uploading an image or logo for printing on business cards is a great idea not only because you will now have your logo on your business card, but you will also not have to redesign a new logo just to put it on your business cards.
The first step is to find an online printer that will allow you to upload your artwork to put on your business cards.
The second step is to upload your graphic while you are filling out the order form and design form.
If you follow those two steps, you will have your own company logo on your business cards in no time at all!