I know, the title is very confusing. Then again, so are Sam Harrelson’s business cards, or better yet, lack of business cards. I guess I can let Sam explain.
Sam says, “I carry around about 250 blank cards at shows and make the cards up on the spot depending on how well I like the person or how goofy they are to me (taken from one of my online heroes, Hugh McLeod). So, if you receive a flattering card from me at Affiliate Summit or in the mail, that’s good. If you receive some ironic poetry with a caustic tale, that’s probably a reflection of how I feel about your strategy or program.”
Now I don’t know how effective this actually is for someone who is looking for business, but for someone just a little eccentric, it might work great.
Think about it though, will your business thrive without actual branding and marketing, I doubt it. Stick to your normal business cards until you have enough influence to do something like Sam did.