Fridge Magnets: Good for Marketing!
There are many wonderful uses for business cards. We last looked a a fun use, business card origami. Today we’ll look at a well used marketing idea for your company.
Generally business cards do a great job at one thing, getting your message across. But do they do that job frequently? Probably not. People put your business cards into a Rolodex, desk or trash can and rarely, if ever, think about you again.
This tip can change all of that. Print your business cards on magnets for people to keep forever.
When you begin to hand out your business cards, I would recommend handing out a regular business card and a magnet business card at the same time. This way the client has a normal business card to file away somewhere, but also a magnetic business card to stick on the fridge, toolbox, filing cabinet, or even on a desk.
This tip would probably work best for emergency service industries like plumbers, roof repair specialists, dentists, doctors, computer repair (hardware and software) companies and the like.
This would keep your name in front of the customer for a sustained period of time. They may not remember you or your phone number, but they will remember where the stuck your business card and will be able to easily remember you!
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Text Size Lies: Small is Cool
Font sizes that are 8 points and under are not cool!
I don’t care how you slice it, this is one Web 2.0 lie that has to die! (yes, I feel like rhyming today) Smaller font does not mean cooler business cards, even if you have a gradient and a badge (or button) that pops off the page of your business card.
As I said in a previous post, you can choose your own font, but make the size above 8 points. If you are using Photoshop, this is the number that is in the text field box. If you are having your business cards designed by someone else, make sure that you can read the font from 4-5 feet away.
To do this, have someone hold your business about an arms length away from you, then take a half step back. This will put you about 3-6 feet away depending on how tall you are and how long of arms you have.
Whatever you do, please keep it your text above 8 points or you might just end up with all of your business cards in someone elses trash can!
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International Business Card Collectors
For business card geeks, like myself, there isn’t really anything greater than the club (society?). What they do is, well, collect business cards. If you never have, visit their site. Here is some navagational help:
Business Card Museum (a lot of World Trade Center business cards)
I know, their site does need some updating, but they don’t appear to be a “for-profit” type of club so funds are probably pretty low. Looking at their member list they don’t seem to be actively recruiting members either.
Check it out, it’s a good resource.
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Flip Your Business Cards with Flash 8
I don’t know how useful this is going to be for many of you, but I thought it was pretty cool. What it does is allow you to create two sides of a business card, then flip them on your website with flash. The reason you would want to do this is because it allows you to add some movement to your website, and it’s just cool.
You can see a full demo at the PixelFumes blog. A screenshot is attached below, check it out and see if you can think of another reason to use this cool business card tool!
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What is Moo.com?
If anyone can answer this question, I’ll forever be indebted to you, what is Moo.com? I understand that they, “Love to print”, but are they just a print shop? Their tagline is, “we like printing cool stuff.” Ok, but what do you actually do?
Is this just a Web 2.0 type website for a good ol’ fashioned business card printer? I even read their “about us” page to discover what they were, here are the highlights:
MOO is a new kind of printing business.
There are now more than a billion people online, and most of us use the internet to engage in some kind of social activity. In doing so we help generate over 4 petabytes of unique virtual content a month
We have virtual communication like email, instant message or video. We belong to virtual communities like social networks, image sharing or interest groups. And in these communities we have created virtual identities like homepages, avatars and blogs.
But sometimes life can be a little too virtual.
MOO dreams up new tools that help people turn their virtual content into beautiful print products.
Oh ya, and they have a bunch of investors…for whatever that is worth.
Who are you moo, and what do you do?