Print on the back vs. Leaving it blank
For a long time I have been an avid supporter of those leaving the back of their business cards blank. However, when I created and printed my business cards I came to a different realization.
What I realized is this, the front of my business cards don’t offer enough information about what I do. Obviously that is a pretty common problem with business cards, because normally you hand someone a business card and tell them what you do.
However, that doesn’t always work, especially if you are using your business cards in your marketing efforts. That is what I love to do.
Previously I have advised many clients to leave the back of their business cards empty for notes, quotes and other ideas to pass along to a client. But is that sound advice if your company name doesn’t explain what you do. Mine just says, “AfterHim Media“. It doesn’t say that we are a Christian owned company building effective websites and IT consulting. That is what it should say.
So in this case should I scrap the 900 business cards I have left and reprint some with my new information on the back? Or can I send these back to the printer? I doubt I can because they usually print them in sheets then cut them. Is it possible to get information put on the back post-printing?
I guess I should have spent more time on planning rather than on design. It is a $100 lesson, but one well learned.
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The Problem With Clients
So I have this client. He said, “Do whatever you think looks good, I like red, black and white.” I said great, creative freedom. I took it upon myself to design him a great business card, even though I gave his a really good deal because he is a friend of a friend.
In total now, I have revised his business card 7 times! 7 different revisions changing line structure, fonts, locations of graphics, you name it, I’ve done it. Is this a common problem with clients and business card designers?
I want a client to give me creative freedom, and realize that I know what looks good and trendy, he knows what looks like 1992. 1992 is gone, let it go man!
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Sneak Peek at my new Free Business Card Template blog
Just going to give you a sneak peek today at my free business card template blog.
You can find it at http://www.freebusinesscards.info. This blog is where I’m going to be giving away all of my free business card templates. So far I’ve created about 10, but only a few are on the site. Look for the rest of them in the next week or two.
By the way, I’ve noticed an increase in the amount of RSS feed readers to my blog here. If you read the blog, please drop me a line and let me know what you would like to see more of. brandonchopkins@gmail.com
Thanks!
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Do You Anti-Alias?
Anti-alias, by definition means to smooth the edges of a graphic or text so it doesn’t appear so jagged (pixelated).
By making sure you anti-alias most of your business card creations, you will not only create smoother edges, but most, if not all, of your images will look better.
Wikipedia has an entry regarding anti-aliasing that says, “anti-aliasing is the technique of minimizing
aliasing (jagged or blocky patterns) when representing a high-resolution signal at a lower resolution.”
I took a screenshot showing how to turn anti-aliasing on in Adobe Photoshop CS2.
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Free Business Card Template Orange Sun PSD Available!
Just to keep you updated, I have had a lot of inquiries into the free business card template I produced called Orange Sun. This template is free, and now has the Adobe Photoshop PSD files available to download as well.
The layers are all still intact so you can edit and customize until you are happy. For a fee I can customize this card for you, or create a completely new design, both of which I would be happy to do for you. Mention this website and I’ll give you 10% off. Either contact me through AfterHim Media or email me at brandonchopkins@gmail.com.
Download Now!
