What Should Be On Free Business Cards?
Someone asked me, “What information should my free business cards contain?”
I would call this mandatory information. This mandatory information isn’t going to be mandatory for every business, but if you have this information, you won’t regret it.
1. Name and Title
This information is vital because without it, the customer won’t remember you. Essentially you will just be giving them nothing of value. if they just wanted your company name and contact info, they could pull out a phone book.
2. Contact info
Contact info is essential. When you give someone a business card, you are hoping to make something of this potential contact. Maybe a sale, maybe a business partner. Either way, you want something. This contact info should also be your personal contact info. Don’t just put your company contact info on your business card. Make sure there is an extension, or your cell phone number, or your email address.
3. Reason for Contact
This mandatory information might not be used very often, but it should. When you hand someone a business card you also want to include a reason for them to contact you. This reason could be a special discount, an offer for personalized service, or just the promise that your company is better than your competitors. This reason could be in a one-line message on the back of the business card, or it could even be the company slogan. Somehow you want to give the customer a reason to contact you.
Use those three mandatory information tips on your next free business cards!
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Should You Print Business Cards At Home?
In your quest to save money and still promote your business you found that you can print business cards at home, or at the office. In your excitement you went to Office Depot and bought some Avery Business Card stock and used a cheap template to print business cards. You might have even bought some business card software that was pretty cheezy.
After you printed these business cards, hopefully you took at look at the corners, edges, coloring, ink spots, ink dots from ink jet printers and other marks that tell the tale of a cheap business card printing job.
You quickly realize that you should just spend $20 and get some professional quality business cards right? Why did you go to all of the trouble to get back to the beginning?
You have a desire to create and be in control! That is completely understandable, I have that desire too.
Here is how you can quench that desire, create a business card template. This template can either be created on the computer or on a piece of paper.
Once you have created that business card template, take it down to your local printer and tell him you had an idea and would like to see it on the computer. This local printer, eager for your business might even print you a sample business card.
This way, you get to stay in control of the design of your business card and get the quality printing that only a professional printer can achieve!
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Get New Clients - Change Your Title
In my daily endeavor to read the entire internet I came upon a website that was talking about occupation titles (If you know of the website, please email me). Some people are “Sales Managers”, others are “Hair Stylist”, someone might be an “Administrative Assistant”. Regardless of what your title actually is, isn’t it boring?
Next time you have business cards printed, free business cards, or paid business cards, think about the following. What do people do when you hand them your business card? If they take it and put it in their pocket, your business card isn’t working hard enough for you.
If on the other hand you give out a business card to someone and they read over it, then ask a question, your business card is doing it’s job, creating conversation about you and your work.
Here is a quick change to your business card that will get people asking about you and what you do.
Change your professional title.
Nobody is impressed with CEO or President titles anymore. For $500 anyone can create a business and give themselves a title. Think outside the box, be creative.
Here are a few examples I thought of that will get people talking and asking questions:
Pet Store owner - Reptile Ruler
Car Salesman - Trade-in Lover
Furniture Salesman - Lead Couch Tester
If you can think of something creative for your business, think of how many additional conversations you’ll get to have with people who would normally throw your business card away!
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The Best of Business Card Design 7
I am in the beginning stages of forming a corporation for my design and media services company and need a new business card.
I have been looking around the web for some inspiration and a cutting edge design. After much searching I decided to place my order for The Best of Business Card Design 7. This version is the newest version and came out in March 2006.
From the book description: The Best of Business Card Design series features an innovative collection of the most current and best work by top designers worldwide. Business card design is a very important and common area for the graphic design business, so it is little wonder that each installment in the series is recognized as a high quality resource that is eagerly anticipated by designers. The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond. This volume contains little text; instead, focusing all its attention on innovative business card designs that push the envelope, showing front, back, and special elements and materials. Professional designers, corporate executives, and in-house marketing departments will seek this unrivaled resource as an essential identity and branding tool.
The Best of Business Card Design 7 is available from Amazon.com for $28.35 and qualifies for their free shipping. If you’d like to order using my affiliate link, click here: Buy The Best of Business Card Design 7 Now!
Once I receive the book, I’ll post a full review. I’ll also post the finished version of my new business card and you’ll be able to see in a practical way if the book has created any inspiration in my work!